000 00667nam a2200229Ia 4500
999 _c594
_d594
008 160917s9999 xx 000 0 und d
020 _a9788120324473
037 _aIN49
_bKushal Books
_c42483
_fPB
_g
_nPratik Shah
082 _223
_a658.8343
_bJON
100 _aJones, John Philip
245 _aWhat's in a name?
_b Advertising and the concept of brands /
_cby John Philip Jones
250 _a2nd
260 _aNew Delhi
_bPHI Learning PTV. LTD
_c2007
300 _a308 p.
_bill
_c23cm
546 _aEnglish
653 _aAdvertising
653 _aBrand name products
653 _aManagement
658 _bGeneral
700 _aSlater, Jan S
942 _2ddc
_cBKS