What's in a name? Advertising and the concept of brands / by John Philip Jones
By: Jones, John Philip.
Contributor(s): Slater, Jan S.
Material type:
BookPublisher: New Delhi PHI Learning PTV. LTD 2007Edition: 2nd.Description: 308 p. ill 23cm.ISBN: 9788120324473.Subject(s): Advertising | Brand name products | Management | GeneralDDC classification: 658.8343
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Central Library IIIT Vadodara | Central Library IIIT Vadodara | 658.8343 JON (Browse shelf) | Available | 000590 |
Total holds: 0
English
There are no comments for this item.